Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
'My family are the mainstream audience and think I am wasting my time. Until I make a Rs 100 crore film, they won't be convinced.'
The 97th Academy Awards are live in Hollywood, California, and the biggest stars are looking even more glamorous on the red carpet.
'He doesn't need to play eye candy or a boy next door. He has found his mark.' 'Brands like him because he understands them and he emotes appropriately for them.'
Payal Kapadia, Ridley Scott, M Night Shyamalan.., catch the works of these fine filmmakers on OTT this week.
With an endless number of star kid debuts in the offing, we thought of looking at how this decade's brigade compares to their mums, dads, uncles or siblings.
Sukanya Verma lists everything that's there on OTT this week.
Although India are playing a strong brand of 50-overs' cricket of late, they have some selection riddles to solve before they face Bangladesh in their opening match of the Champions Trophy.
Sukanya Verma lists 15 scenes that reveal facets of Salman outside the formula.
The driver of the truck involved in a fatal accident in Nelamangala, Karnataka, that killed six people, claimed on Monday that a car ahead of him applied sudden brakes, causing him to lose control and turn towards the road divider. Police are investigating the accident, reviewing CCTV footage and conducting a case study to determine the cause.
Brand IPL has become stronger than ever and doesn't see any threat from the growing number of T20 leagues globally, its chairman Arun Dhumal said on Saturday as he steered clear of the speculation swirling around a tournament backed by Saudi Arabia.
'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.'
The company changes the names of its many sports channels, such as the acquired ESPN and dedicated Star Cricket, to Star Sports 1-4, that will bear out its multifarious sports strategy.
Women power, rebellious love, shady godmen, love triangles and more on OTT. Sukanya Verma lists everything coming up on OTT this week.
For the first time in history, the luxury car market is poised to cross the sales mark of 50,000 units in 2024, with Mercedes leading the way
Manjulika, Bajirao Singham, Squid Games, it's an action-packed end to 2024 on OTT this week.
South African legend AB de Villiers has mooted the idea of a women's SA20 league, as the success of the men's version across the three editions has given them a "model and recipe" to follow.
Bhool Bhulaiyaa 3 fails to invoke any excitement, despite having two immensely watchable stars Madhuri Dixit and Vidya Balan at its centre, observes Mayur Sanap.
Bollywood's warped sense of humour sees much fun in a man's attachment to two women as he hyper oscillates between a pair of wives.
Iga Swiatek on Thursday called for the sport's governing bodies to provide players with more tools to combat online abuse
The star-studded TPL auction saw the presence of the tennis icons Leander Paes, Mahesh Bhupathi and Sania Mirza, who gathered together after many years to promote the sport, along with Bollywood celebs Rakul Preet Singh and Sonali Bendre.
The second seasons of OTT's two best shows, Paatal Lok and Severance, coming up. Sukanya Verma lists your options.
Nataraj and Desinghu are tipped to become the best male and female athletes of the Games.
There's clearly no limit to how dramatic a wedding can be.
Following Starbucks's exit from the Russian market following the war in Ukraine, Stars Coffee -- a new coffee shop brand with a similar look and feel as the famous coffee brand from the US -- opened in Moscow on Thursday, August 18, 2022.
How did Bollywood's power couples celebrate NYE? We take a look.
Driven by a boom in domestic tourism, a record number of weddings in November and December, and a surge in extended weekend vacations.
Sukanya Verma shows you everything you can expect from the Rohit Shetty brand of film-making.
What was once a solemn Vedic ritual is today a celebration for the entire extended family. And why not? With families living in distant cities, even continents, weddings are seen as an occasion for cousins and uncles to congregate under one roof for two or three days, observes Ambi Parmeswaran.
'The whole narrative will change from TV is dying to TV-plus-digital is the future.'
Literary adaptations, whistleblower pursuits, kidnapped Santas and South India's biggest stars, Sukanya Verma lists them all on OTT this week.
Sunny Leone shocked everyone when she posted a bloodied picture of herself on social media.
SG Corporate Mobility - the parent company of the Indian two-wheeler brand LML - has taken auto major Bajaj Auto to high court, claiming that it was illegally using its 'Freedom' trademark in newly-launched Bajaj Freedom CNG motorbikes, the company said in a statement on Thursday. SG Corporate Mobility claims that the term 'Freedom' has a deep-rooted association dating back to 2002 when the company had introduced its 'LML Freedom' motorcycle. The trademark 'Freedom,' along with the 'LML' brand, was officially assigned to SG Corporate Mobility in 2021 after being transferred by LML.
The ICC Champions Trophy is set to kick off in Pakistan, marking the country's first ICC event since the 1996 World Cup.
Mrs succeeds in riling you up for all the right reasons. And without resorting to high-pitched drama, applauds Sukanya Verma.
Drone maker Garuda Aerospace have renewed their brand ambassador contract with M S Dhoni after he tops up investment in the company.
Top leaders of the two parties are campaigning in Jharkhand and Maharashtra for the ongoing assembly polls in the two states.
The Kardashians serve as a blueprint for The Tribe's own journey, observes Shristi Sahoo.
The upcoming Delhi Assembly elections have turned into a fierce battleground of slogans, one-liners, and AI-generated memes between the three main contenders: AAP, BJP, and Congress. From the AAP branding the BJP as the "Bharatiya Jhootha Party" (Indian Liar Party) to Prime Minister Narendra Modi calling the AAP "AAP-Daa" (disaster), the war of words has taken center stage. With the poll results set to be announced on February 8, the elections are being viewed as a referendum on the AAP's governance model, which emphasizes free welfare schemes. The ruling party faces stiff competition from a resurgent BJP that is seeking to return to power in the capital after a gap of more than 25 years. The Congress, although a long shot, hopes to regain its lost ground.
Narmada Nithin Raju claimed the gold medal in the women's 10m air rifle with a new national record score of 254.4.
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